It provides a unique way of advertising, social bookmarking and branding your product or service via Facebook application development. This gives you a permanent online presence.
"Owned platforms" are the future of online advertising. An owned platform is akin to a fully branded website, within Facebook. Facebook applications give brands huge opportunities to market directly to their customers by providing relevant and useful functionality, fully branded.
The primary benefit of having an application presence on Facebook is that it firstly encourages user interaction and then markets that interaction to the user's friends, thereby creating an unrivalled viral marketing opportunity for you.
The Facebook platform is now mature enough to provide the same functionality that is on high-end websites (booking engines, competitions, CRM platforms, advertising campaigns,) etc., whilst opening up access to a market that your own website could not possibly reach.
Paddy Power chose to launch an owned platform on Facebook to promote one of their in-shop and online football games. Facebook is the ideal platform for this given the viral marketing of the game to its customers and friends of its customers.
You tell us what you have in mind. We will help shape your requirements to an offering that makes sense. We are more than techies! We are also business people. We feel it is important to get to the bottom of your business objectives and then to work with you to map out what your product or brand offering should and could look like on Facebook.
We will develop the application in-house based on our agreed specification. Design and user experience roll out will be shared with you as the application is developed.
When development is complete, the application will be put live on the Facebook platform. Once published, we offer a support service to keep your app up to date and bug free.
No point just launching an app and leaving it sit there on the shelf. All products and customer facing content requires promotion and user engagement. We have the skills to assist you in driving user engagement from the very outset.
Talk to us about an upcoming project or idea, call +353 51 306259 & Conor will answer
Talk to us about an upcoming project or idea, call +353 51 306259 & Conor will answer